When People Succeed They Party, But When They Fail They Ponder.
Did you know that Amish businesses have an amazing 95% success rate at staying open at least 5 years while the rest of America has 8 out of 10 entrepreneurs closing their doors within 18 months? The Amish work hard and know that you reap what you sow. I like that. I like the rewarding feeling after putting in a hard day’s work—both physical and mental.
The Amish aren’t up late at casinos or spending time at the liquor store—they are going to bed early so they can be up at dawn to milk their cows and plow the fields. They beat the sun up. Whether it’s selling cheese or servicing a buggy, the Amish know the value of training in order to be competent in what they do. No matter what your profession is in life, there is no getting around the fact that you must training in order to excel at anything.
Training was the daily ritual that changed my life.
I was 25 and I hated selling, I hated the phone, I hated prospecting, and I hated everything to do with sales. I even hated the fact that I had to tell people I was a salesperson. You know why? Because I didn’t know what I was doing. Because I sucked at it. Because I wasn’t producing enough. Because I didn’t know and didn’t have confidence. Competence and confidence are critical to how you feel about your business and your industry. Competence and confidence come from training.
You have to know what you are doing and have the strategy down. When I was 25 years old I borrowed $3,000 from my mom to invest in a training program. I told her I hated my job and that I had to learn how to do my job better, because if I could learn how to do it and get results I’d probably like it. This is what I would do—every morning I’d wake up two hours early, do a quick work out, then start watching training videos.
One day I realized I was starting to understand some of it. It gave me a track to run on. I was doing it before I came to work every day. On the way to work as I drove I’d listen to more training programs about sales, prospecting, follow-up, cold calls—everything to do with selling. I immersed myself in the idea of becoming a professional.
Every pro trains. I’ll give you $100 if you could tell me one pro, somebody you and me both know, that didn’t have to train. Everyone who gets great at something has to train, there is no getting around it. You weren’t born with great skills. I was born a baby—I didn’t know how to sell. Just as athletes are made through training, salespeople are made through training. Does a guy have a gift to jump and throw? Sure he does, but he still has to develop that talent.
If training is worth doing it’s worth doing every day.
If you’re not going to do it every day it’s not going to work. Training is the difference between just getting by and being great. The Amish do their chores daily. If the Amish used phones, they could be great cold callers, because in order to get great at cold calling you’ll have to do it every day.
By Grant Cardone
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