Raise your hand if you love working for free all the time… If so this post ain’t for ya.
Now that we’ve cleared that up lets get down to business.
How To Build A Business On Instagram: Advice From The Million-Plus-Followers Club
We’re in the midst of a social-media revolution with billions of people flocking to apps like Facebook, Instagram and Snapchat. It’s no wonder that these platforms hold so much allure to newcomers. Clearly, tapping into the sheer power and reach of a platform like Instagram and others can help to skyrocket the sales of any business through a highly-targeted approach to millions of followers.
However, we also know that building an Instagram account and getting millions of people to follow you is no simple feat. Similar to other social-media platforms, it takes an enormous amount of passion, effort and marketing know-how. It’s a convoluted, arduous and highly-complex undertaking, filled with numerous challenges and pitfalls along the way.
Still, this doesn’t seem to dissuade those who are drawn into the potential for virtually limitless, free organic traffic, the kind that can result from having millions upon millions of followers. And, as someone who’s immersed in the field of online marketing, I can tell you firsthand just how fascinating this is.
Similar to ranking at the top of Google’s Search Engine Results Pages, where millions of potential eyes are drawn to your content, Instagram offers a virtual pot-of-gold. It can only be described purely as a Utopia that exists somewhere out there in the ether of all interconnected things that provides a near-direct path to success in just about any field.
In a recent post where I covered 10 of the top influencers on Instagram, it really got me thinking about how these individuals achieved such huge success on this platform. What I also came to realize is that many of the top accounts that possess millions of followers have leveraged those followings for immense economic benefits.
Some of the individuals at the top have launched multi-million dollar businesses with next to no money out of pocket. Simply by having millions of followers, they already had a built-in audience. That, of course, is the beauty of building up a content channel. As long as you create a business that’s in sync with that channel, the possibilities are endless.
Building A Business On Instagram
Anyone can build a business on Instagram. But without a sizable following, not many people are going to find out about that business. What I wanted to investigate was just how you build up a following that large. I’m talking one-million-plus followers, the kind of numbers that make advertisers salivate.
So I went directly to the source. I asked those who had already achieved a large margin of success doing this, to uncover just how they did it. In the end, I zeroed in on three particular Instagramers who were able to achieve this very type of wild-eyed success, the kind that’s so tantalizing and exhilarating that they’ve resulted in countless copycat accounts just trying to emulate and mimic their successes.
However, this wasn’t an overnight scenario for any of these individuals. It didn’t happen quickly whatsoever. It took time. For the three people that I spoke to, it took them all between 2 to 3 years to build up accounts that exceeded 1 million followers. I would say that a large part of their success had to do with persistence, and in the constant repetition of really good habits that define any successful entrepreneur.
So how did they do it, exactly?
Surely, you’ve asked yourself this question before, especially if you’re a business owner. I’m certain you’ve envisioned leveraging this powerful platform, but have either been unsure of how to do it, or questioned whether you’ve had the ability to see things through. It isn’t easy, but clearly, to the victors go the spoils.
However, what’s worked in the past might not work in the future. Instagram is changing things up, shuffling up its algorithm. That might affect strategies going forward. Similar to how Google has shifted and amended its algorithms over the years, surely this won’t be Instagram’s first departure from the traditional chronological display algorithm that the app was founded upon.
Still, there are some fundamentals that will hold true now and into the future. Those same fundamentals hold true in Google’s search engine algorithms, whether we’re talking years ago or today. If you can abide by the fundamental principles, you can replicate what’s been done in the past by some of the most successful individuals.
Whether we’re talking about Google, Instagram, or any other highly competitive platform where the potential for free organic traffic is nearly limitless, they all hold hold lucrative riches for the select few who can uncover their secrets. While Google and SEO might be another story, on the Instagram platform, I found three individuals here that I feel personify success, wielding immense power and know-how in their ability to leverage this platform for enormous economic gains.
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