Nusr-Et Steakhouse opened its doors in 2010.
The restaurant quickly became the sector’s leader with its top quality steaks, unprecedented service quality, boutique concept and still remains as number 1.
By offering many unique options to meatlovers, Nusr-Et quickly brought extra flair to the steakhouse culture and still serves as an indispensable location for its guests.
The restaurant became the one and only address for meatlovers since its opening and continues to be different and special with its rich food offerings, warm atmosphere and top notch service.
Nusr-Et Steakhouse always prioritize its guest comforts and tasty habits in all of its branches and continues to be the number one choice for meatlovers in Istanbul Etiler, Istanbul Sandal Bedesteni, Ankara Kavaklıdere, D-Hotel Maris, Bodrum Yalıkavak Marina, Dubai, Abu Dhabi, Doha, Miami and New York.
Run by Slaylebrity Nusret Gökçe, born in 1983, nicknamed Salt Bae, the sensation Is a Turkish chef and restaurateur who owns Nusr-Et. His art of cooking and preparing meat became an internet sensation. He is a trained butcher and chef.
Nusr Et Miami
999 Brickell Avenue Miami Fl
+1 305 415 9990
Nusr Et New York
60 W 53rd ST New York
+1 212 315 3660
Nusr Et Dubai
Restaurant Village four seasons resort
Jumeirah Beach Dubai
PO Box 73024 Jumeirah
+971 4 407 4100
Nusr Et London
Part Tower Hotel
+44 207 235 8050
Dining at Salt Bae’s Controversial New Steakhouse
The restaurant from internet sensation chef Salt Bae has overpriced steak and entertainment value. Almost all the buzz about Nusr-et, set in the former China Grill space in prime Midtown Manhattan, has been negative. The New York Post labeled its review “Public Rip-Off No. 1” and noted that after a $521.45 dinner for three, critic Steve Cuozzo still wanted a snack. GQ referenced mundane, rather tough steak, terrible cocktails, and $9 bottles of water because the restaurant declines requests for tap. The restaurant is home to Turkish butcher sensation Nusret Gökçe, known as Salt Bae. He has close to 11 million Instagram followers, famous friends such as DJ Khaled (Khaled Mohamed Khaled), and a panoramic way of seasoning steaks that is the most notable culinary meme since Emeril Lagasse said “Bam!” One re-posted YouTube video of his signature move—a crane pose-like sprinkle of salt on a finished steak—has racked up over 4 million views. Although it’s my job as food editor at Bloomberg Pursuits to seek out good food, I can’t resist a train wreck of a restaurant. In advance of my visit to Nusr-et, the signs for that kind of meal were auspicious. Hours before my dinner came news that the restaurant was under investigation by New York’s Health Department: Salt Bae would now have to wear gloves when salting meat. My dinner guest was Robert Sietsema, senior critic for Eater.com and one of the early visitors to Salt Bae. (His less-harsh-than-most review took the position that a meal there is performance art as much as a steakhouse spread. Spoiler alert: I agree.) The first thing you see when you walk into the restaurant is a circular bar surrounded by red velvet ropes and staffed by bartenders in leather aprons; you could be at a nightclub. Above is a monster cartoon image of the chef sprinkling salt into the air. On the cocktail list is a #Saltbae Old Fashioned, made with ginger syrup and Scotch, instead of bourbon—quite good, if pricey at $21. Yet its actual cost is $26.64: The restaurant adds an 18 percent service charge, but you wouldn’t know that without asking since it doesn’t deliver itemized bills, and what you’re asked to sign has a very visible gratuity line. Almost immediately upon sitting down, expect to make the acquaintance of the guy wheeling the “meat sushi” cart. Unless you’re good at saying no, you will find yourself watching a meat sushi performance that comprises wrapping thinly sliced raw tenderloin around some undercooked, under-seasoned rice, brushing the top with teriyaki glaze, and incinerating it with a blow torch for a good 30 seconds. It’s an early occasion for guests to whip out cell phone cameras (and maybe a warning to tie back any long hair.) That’s nothing compared to the effect when the chef makes an appearance in his signature look: fitted, v-necked, white T-shirt with slicked coiff. It’s as if Rihanna strolled in. Initially, there’s no salt sprinkling. Salt Bae simply works the room, shaking hands. Robert and I begin to worry: Would the Health Department threat end the seasoning show? Could a high-styled handshake be Salt Bae’s new meme? It turns out that a lot has changed in the week since Robert first visited. Tap water was initially not available. Now it is, though you have to ask, and it’s poured from a Voss water bottle so other tables don’t get the wrong idea. Burgers were initially served naked, with no accompaniments; now a pile of cold, shoestring fries snuggles next to the halved burger. Most important, the chefs have stopped overcooking the meat. Initial reports were that, no matter what you asked for, the beef arrived brown and medium. Now a medium-rare rib-eye is actually rare in the middle, as is the burger. One thing that hasn’t changed is the upsell. Once it becomes apparent that fries would be served with our burger, we cancel our $15 order for them. The server recommends mashed potatoes instead (also $15). Then our salmon arrives on a bed of mashed potatoes. We end up with spinach—actually quite good, just out of the pan and nicely creamy—and asparagus, which is raw, unpeeled and not good at all. The salmon disappoints, unless you’re fond of the thin, fishy strips that are optional add-ons for a Caesar salad at a mall. (FYI, it’s one of the only non-beef options; the menu features no chicken.) Like everyone else, we’re there for the meat and the show that comes with it. The majority of the beef is wagyu, on display at a wrap-around butcher case in the middle of the dining room. The waiters will tell you about the quality of the New Zealand beef, how it ranks 8!—9!—on the Wagyu scale; no two servers pitch the same story. Still, our $100 rib-eye, though a little puny looking, had a great chew and caramelized char. (You can’t choose the weight of any of the steaks, but some cuts have options for the number of people they’re supposed to serve.) The $30 burger actually seems like a deal; the two-inch patty is very coarsely ground, so it’s part steak and supremely meaty. These are among the cheaper items on the menu. There’s also saslik (Turkish spice-marinated tenderloin cubes) for $70, a rack of lamb for $250, and most significant, the Saltbae tomahawk marinated in mustard, all yours for $275. You want to hate the place, to dismiss it. There are better, less-expensive, steaks just a few blocks away, dry-aged and funkier than what you’ll find at Nusr-et. Yet, when Salt Bae shows up to slice and season our steak, it’s embarrassingly thrilling, like watching your favorite cheesy movie. He poses for infinite pictures. Apart from a few short exchanges, he’s a silent presence. He doesn’t seem like a guy who owns the place; he’s more like a performer who expertly works the room, giving nothing of himself away. There’s not a moment that the crowd—a 50/50 mix of business men and women in jackets and tourists in branded sports apparel—isn’t hoisting a camera phone in his direction. As we’re settling our $286.74 check, a family of four with a teenage son sits down next to us; they all get burgers. Smart, we think, the cheapest meal in the place. Then a tomahawk arrives at their table. Time passes, with no sign of Salt Bae. The family waits, phones in hand. “They need a Salt Bae double,” murmurs Robert. Then, he appears, a last-minute Santa Claus of steak, pulling on a fresh pair of black gloves. Salt Bae squats and begins slicing dramatically, running his knife through the meat to cut out the bone, all positioned so the kid can take a video selfie. The meat gets an additional flourish of salt. The cameras don’t stop flashing.
Salt Bae Is Opening a Steak Restaurant in London
The internet sensation will open in The Park Tower Knightsbridge hotel The butcher-turned-salt-sprinkling-Instagram-sensation — Nusret Gökçe, aka Salt Bae — will open a branch of his Nusr-Et Steakhouse on London’s Knightsbridge this year. Just over a year after the news broke that the chef would be expanding to the UK — and despite rumours that it would replace One O One Restaurant — Hot Dinners and London The Inside (consistent with a July story by MCA) are reporting that Gökçe will open at The Park Tower Knightsbridge Hotel. Nusr-Et’s team did not immediately confirm this to Eater London when contacted. But following a launch in Miami last November, the group has just opened a restaurant in New York City, which as well as having mixed reviews, Gökçe’s style of service and meat handling has also caused some to question whether he is in violation of the city’s health codes. Although Gökçe was already widely followed in the Middle East, it was an Instagram video posted early last January (and now viewed over 16 million times) that sent his face and trademark seasoning technique viral. Subsequently, his image became a global brand, with Justin Beiber imitating the pose on a yacht, Rhianna wearing a t-shirt sporting Gökçe’s face and elite football players, such as Danny Welbeck at Arsenal, mimicking the sprinkle to celebrate a goal. Although it was widely reported last year that the chef does not speak English, he has asserted that he is able to “communicate to people through meat.” Expensive meat, too — some cuts are reportedly being sold for up to £250 and Eater NY’s Robert Sietsema left hungry despite spending $320 on a meal for two. Remarkably, Gökçe has turned the act of slicing meat into over-acted theatre and, with a cocked elbow, created a completely original, if entirely bizarre, method of sprinkling salt. The internet loved it. There is no question that London’s camera phones will love it in real life too. Whether the restaurant is any good might be a moot point.