With our expert hosts as your personal guide, we invite you to explore and delight in the possibility of each moment as time melts away and lose yourself in experiences that will stay with you for a lifetime.
Soneva offers experiences with Intelligent Luxury in mind. Intelligent Luxury is Soneva’s vehicle for delivering inspiration to guests. The definition of luxury is something that is a rarity, and in today’s society that is peace, time and space. Luxury is about feeling the sand between your toes and dinner under a canopy of a billion stars. Luxury is about reconnecting with oneself and the natural environment, and so the experiences Soneva create for guests are as far removed from the urban environment as possible. The intention is to provide real luxury and experiences that are both rare and strike a chord in their hearts.
The first thing Soneva does is ask guests if they would like to remove their shoes. Their fondly observed ‘No News, No Shoes’ mantra grounds guests to nature. At Soneva guests are encouraged to go bare when it comes to their feet.
Sometimes the more sustainable option is actually the more luxurious one. For instance, for someone living in an urban context, the fresh salad that was picked that morning, becomes more luxurious than the imported meats and seafood that might be on the menu. These ingredients are not luxurious, just expensive, neither are they rare for the urban elite living in capital cities. Whereas a rocket salad that was picked that morning is certainly a rarity, and thus a luxury that is seldom achieved for a person living in an urban environment.
In essence, Soneva offers a slower, more appreciative lifestyle. Wealthy people today live in cities, in boxes: our apartments are boxes, our cars are boxes and our offices are boxes. It’s nearly impossible to breathe clean air. Spending a short time at our resorts allows people forget about life’s supposed necessities, from checking your smartphone to wearing elaborate outfits.
Soneva guests change a little while at Soneva. They love taking a leisurely shower under the open sky or watching a movie under a starlit canopy. This may sound like a naïve message coming from a tiny island in the middle of the Indian Ocean, accessible only to a handful of privileged travellers, but we see it as an awareness-building experience. Soneva want people to recognise the necessity of repairing the damage that we, the rich, have caused. The energy we consume, the water that we take for granted. The hotel industry can put that idea across. Soneva get customers involved so that they can spread the good word.
Soneva in Aqua