We are in love with The amazing Azzedinealaia.
ïa was born in Tunis, Tunisia, on 26 February 1940. His parents were wheat farmers but his glamorous twin sister inspired his love for couture. A French friend of his mother fed Alaïa’s instinctive creativity with copies of Vogue. He lied about his age to get himself into the local École des Beaux-Arts in Tunis, where he gained valuable insights into the human form and began studying sculpture.
After his graduation, Alaïa began working as a dressmaker’s assistant. He soon began dressing private clients, and in 1957 he moved to Paris to work in fashion design. In Paris, he started to work at Christian Dior as a tailleur, but had to leave five days later as the Algerian war broke out, soon moved to work for Guy Laroche for two seasons, then for Thierry Mugler until he opened his first atelier in his little rue de Bellechasse apartment the late 1970s. It is in this tiny atelier that for almost 20 years he dressed privately the world’s jet set, from Marie-Hélène de Rothschild to Louise de Vilmorin (who would become a close friend) to Greta Garbo, who used to come incognito for her fittings.
He produced his first ready-to-wear collection in 1980 and moved to larger premises on rue du Parc-Royal in the Marais district. Alaïa was voted Best Designer of the Year and Best collection of the Year at the Oscars de la Modeby the French Ministry of Culture in 1984 in a memorable event where Jamaican singer Grace Jones carried him in her arms on stage.
His career skyrocketed when two of the most powerful fashion editors of the time, Melka Tréanton of Depeche Mode and Nicole Crassat of French Elle, supported him in their editorials.
In 1980, while interior designer Andrée Putmanwas walking down Madison Avenue with one of the first Alaïa leather coats, she was stopped by a Bergdorf Goodman buyer who asked her what she was wearing, which began a turn of events that lead to his designs being sold in New York City and in Beverly Hills. By 1988 he had opened his own boutiques in these two cities and in Paris. His seductive, clinging clothes were a massive success and he was named by the media ‘The King of Cling’. Devotees included both fashion-inclined celebrities and fashionistas: Grace Jones(wearing several of his creations in A View to a Kill), Tina Turner, Raquel Welch, Madonna, Janet Jackson, Brigitte Nielsen, Naomi Campbell (who is like a daughter to him), Stephanie Seymour, Tatiana Sorokko, Shakira, Franca Sozzani, Isabelle Aubin, Carine Roitfeld, and Carla Sozzani.
During the mid-1990s, following the death of his sister, Alaïa virtually vanished from the fashion scene; however, he continued to cater for a private clientele and enjoyed commercial success with his ready-to-wear lines. He presented his collections in his own space, in the heart of the Marais, where he brought his creative workshop, boutique and showroom together under one roof.
In 1996 he participated at the Biennale della Moda in Florence, where along with paintings by longtime friend Julian Schnabel, he exhibited an outstanding dress created for the event. Schnabel-designed furniture, as well as his large-scale canvases, are decorating Alaïa’s boutique in Paris.
He then signed a partnership with the Pradagroup in 2000. Working with Prada saw him through a second impressive renaissance, and in July 2007, he successfully bought back his house and brand name from the Prada group, though his footwear and leather goods division continues to be developed and produced by the group. In 2007 the Richemont group, which owns Cartier and Van Cleef & Arpels, took a stake in his fashion house but he still does not show during the collections.
However, Alaïa still refuses the marketing-driven logic of luxury conglomerates, continuing to focus on clothes rather than “it-bags”. Alaïa is revered for his independence and passion for discreet luxury. Catherine Lardeur, the former editor-in-chief of French Marie Claire in the 1980s, who also helped to launch Jean-Paul Gaultier’s career, stated in an interview to Crowd Magazine that “Fashion is dead. Designers nowadays do not create anything, they only make clothes so people and the press would talk about them. The real money for designers lie within perfumes and handbags. It is all about image. Alaïa remains the king. He is smart enough to not only care about having people talk about him. He only holds fashion shows when he has something to show, on his own time frame. Even when Prada owned him he remained free and did what he wanted to do.”
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