Munsoo Kwon Seoul Spring 2017 Fashion Show

Munsoo Kwon was founded in 2012 after Kwon crafted his trade under the tutelage of such names as Robert Geller, Helmut Lang, Thom Browne, and culminating with 5 seasons as a designer at Andrew Buckler. After garnering this knowledge he launched his namesake collection for Fall/Winter 2012, in New York.
This year he showed its Spring/Summer 2017 collection during Seoul Fashion Week, titled “I left my heart in San Francisco“. The collection was inspired by the designer’s personal memories from San Francisco, where he built his passion and dreams for fashion. Starting from the Haight Ashbury streets, the origin of hippie counterculture, the collection shares the unforgettable reminiscences from the city of love and peace.
Throughout the Collection, fascinating design elements that symbolize San Francisco are presented. Slogans inspired by hippy culture such as “Make Love Not War” and “Peace Is Cheaper” are wittily delivered, and the Cupid’s Span details representing an outdoor sculpture in San Francisco’s Rincon Park are embroidered in blazers, rider jackets, and shirts to send out the message of love and peace.
MUNSOO KWON attempts to steer clear of the traditional saturated menswear market, and build his designs based on neatly tailored modern silhouettes that are practical; yet maintain his own distinctive design. His aesthetic is faithful to proportions and carefully designed for an impeccable fit, while still using his unique detailing. Rather than overtly branding his pieces, MUNSOO KWON uses his signature split-open details on the back and special pockets on shirts to create a coherent brand representation.

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