Aha moments aren’t magic, they come to people who have cultivated daily habits of approaching life differently.

Eureka moments are rare. The backstory behind great ideas is often more complex and winding than having an apple fall on your head. But the best part is that creative ideas aren’t reserved for a special group of people; they can come to anyone if you change your mind-set.

“The fact is, almost all of the research in this field shows that anyone with normal intelligence is capable of doing some degree of creative work,” Teresa Amabile, professor of business administration at Harvard Business School and author of The Progress Principle: Using Small Wins to Ignite Joy, Engagement, and Creativity at Work, told Fast Company in 2004. “Creativity depends on a number of things: experience, including knowledge and technical skills; talent; an ability to think in new ways; and the capacity to push through uncreative dry spells.”

Whether they’re coming up with an innovative new product to launch, finding a solution to a universal problem, or picking a cool new place to grab lunch, people who consistently have great ideas have formed habits that help them think. Here are eight simple things those “creative geniuses” do that you can do, too:


Instead of staying focused within their industries, people who have great ideas look elsewhere, says Sooshin Choi, provost at the College for Creative Studies in Detroit.

“Many professionals go after information in their industry, but once you get that information, it’s too late–everyone has it,” he says. “Even if you get that information faster than others, what kind of real difference can you make?”

Instead, Choi suggests looking outside your field. “Car designers might look at furniture designers for inspiration,” he says. “There are endless examples of different areas where you can find inspiration.”

In his book Hare Brain, Tortoise Mind, author Guy Claxton says intelligence increases when you think less: “There’s an expanding idea of what it means to be intelligent,” he told the London Business Forum in 2014. “The narrow idea is all built around cleverness, which is the ability to argue, marshal facts, and interpret a spreadsheet. That it’s all done through reason; it’s all done consciously.”

Give your mind time to work in the margins–when you’re thinking of something else

Research, however, has found that thoughts are going on in the margins of the mind in areas Claxton calls hazy, poetic, or uncontrolled. Calling this the “tortoise mind,” Claxton says great ideas bubble up when you slow down decisions: “Whenever there’s a decision that needs to be made, the first thing you ask yourself is, ‘When does this decision need to be made?’” he says. “And you don’t make it until then.”

Deciding prematurely stunts your ability to find great ideas. Give your mind time to work in the margins–when you’re thinking of something else. This allows time to collect more information, listen to hunches, and experience bursts of creativity.

People who have great ideas are motivated to work on something because it is interesting, involving, exciting, satisfying, or personally challenging, says Amabile.

Research has found that people are most creative when they’re intrinsically motivated, rather than pushed by evaluation, surveillance, competition with peers, dictates from superiors, or the promise of rewards.

“You should do what you love, and you should love what you do,” she writes. “The first is a matter of finding work that matches well with your expertise, your creative thinking skills, and your strongest intrinsic motivations. The second is a matter of finding a work environment that will allow you to retain that intrinsic motivational focus, while supporting your exploration of new ideas.”

Instead of improving on an existing item, people with great ideas pretend the product doesn’t exist and they design it from scratch, says Choi.

“If you improve something, then you only make it better,” he says. “If you want to make something different, you have to behave as if there is no such thing.”

Don’t ask yourself, ‘How could I design a smartphone?’ says Choi. Ask yourself, ‘What is communication?’ “If you start there, you may be able to discover new possibilities,” he says

“Often the difference between a successful man and a failure is not one’s better abilities or ideas, but the courage that one has to bet on his idea, to take a calculated risk, and to act,” said Maxwell Maltz, author of the 1960 self-help classic Psycho-Cybernetics.

If you improve something, then you only make it better, if you want to make something different, you have to behave as if there is no such thing.

Corporate cultures that allow employees to challenge the status quo or disagree will foster innovation, says Amabile. Training employees to be comfortable disagreeing with others and receptive to disagreement will create an atmosphere of innovation, she writes.

As you progress in your field, it can be easy to stick with what works, says Choi. “The trouble is that when you get older, you have many routines that come from memory of past successes,” he says. “The past may not work in the future.”

Instead of becoming set in your ways, Choi says people who have great ideas have formed the habit of trying something different.

“If you always order the same thing at your favorite restaurant, you are an old person,” he says. “Try something new–maybe something you didn’t like when you were younger. Or do something you aren’t familiar with. You’ll feel young and you’ll experience new things and ideas.”

Great ideas are often the result of connecting two seemingly unrelated items. People who consistently have great ideas have become good at finding connections. In 1996–long before he thought of the iPhone or iPod–the late Steve Jobs told Wired magazine:

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. And the reason they were able to do that was that they’ve had more experiences, or they have thought more about their experiences than other people.

Elizabeth Gilbert, author of Big Magic: Creative Living Beyond Fear, says ideas are out there waiting to find the right person who can bring them to life.

“Ideas are these disembodied life forms, they don’t have a form, but they have a will. All they want is to be made manifest,” she told Robin Young on NPR’s Here and Now. “If you can manage to open up your consciousness to an idea of living in a world of abundance, then you can believe that, constantly, ideas are trying to find human collaborators.

By Fast Company

Click here to become the person with ideas

What's expected of us?

Get a good education Find a good job Work for a company or corporation Turn their ideas and thoughts into profits for them Retire and die Sound about right? I don’t know about you, but I have an issue with this model. I’ve met many good people – people with great work ethics, determination, smart, and well educated – who have been let go through no fault of their own. They are loyal to the company the work for but there is no loyalty from the company to employee. people with skills work for people with ideas. You probably have a few ideas of your own… thoughts and dreams of having your own business and calling the shots. But with a full time position, how in the world do you carve out any more time to start or grow a business that will someday replace or exceed your current income? Outsourcing! Don’t be trapped in the mindset that you have to do it all… it you do, your business will never grow to the level it needs to if you want it to replace your salary. Put on your “leader” hat and look at things differently. What processes can you create for tasks that are repeated often? What systems can eliminate redundancy? What needs to get done but you either don’t have the skills, or time to do it? These are great tasks to delegate! For me, the key to turning the money I spend delegating certain tasks into an income stream or profit center is to spend the time I just freed up to find new ideal prospects and clients. If I have 5 hours a week to work on my business and I delegate some of the tasks, I am able to spend my time on money-making activities rather than paperwork. If you desire to build a different, and better, life for yourself and your family, please consider how having your own business can make these dreams come true. There’s never going to be a “perfect” time. The sooner you roll up your sleeves and get started, the sooner you’ll see results. It’s time to move from being the person who works for the person with the ideas to being the person with the ideas! Are you with me?

Source: By Sue Henry

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