The world’s richest man, Elon Musk, has scented a new opportunity to capitalise on quirky products, launching a perfume called “Burnt Hair” that he said sold 10,000 bottles to earn a million dollars in just a few hours.
“With a name like mine, getting into the fragrance business was inevitable – why did I even fight it for so long!?” Musk asked on Twitter, where he now describes himself as a perfume salesman.
The essence of repugnant desire” is the website description of his latest offering, which costs $100 a bottle and is set to start shipping in the first quarter of 2023, making good on a product Musk first touted in September.
Previous brainwaves have included Tesla’s (TSLA.O) own-brand tequila, launched in 2020, and a pair of “short shorts” to signify Musk’s victory over investors who bet against the electric vehicle maker, now the world’s most valuable car firm.
His Boring Company, a tunnelling firm last valued at $5.7 billion, sold flamethrowers at $500 apiece in early 2018, raising $10 million. He also sold 50,000 Boring Company hats.
By Reuters
Elon Musk has the Midas touch he can sell anything literally
