When Cristiano Ronaldo wants to sell you his headphones he does strange things. The soccer superstar partnered with consumer electronics company Monster in 2015 to launch ROC Live Life Loud: a brand offering an “exclusive lifestyle electronics collection curated by Ronaldo

For Monster, the partnership seems designed to replicate the company’s success with the Beats by Dre line it helped produce — a range of headphones that eventually morphed into Beats, purchased by Apple in May last year for $3 billion. The company’s success was helped by endorsements from celebrities, and although Ronaldo might not exactly be a household name in the US, he’s a megastar abroad. In fact, by some accounts he’s the world’s most popular athlete, with millions of followers on Twitter and Facebook (making him the most liked celebrity on the social network). However, it seems he’s still capable of going completely unnoticed, with a viral video made to promote the new brand showing him disguised as a homeless person. See how people completely ignores him except a little boy.

Source The Verge

Cheeky Geezer

Those headphones