Online marketing isn’t everything, top brands bring some life to their offline business with effective brochure and logo design.
Regardless of how much time and money you spend on finding the right words that will represent your company and attract new customers, it is the Brand identityof the business that will resonate with people the most.
This is why it is so important to have the right logo design, whether your company is a startup or a multinational corporation.
A logo is more than just a bunch of colours, shapes, and letters.
It is the company’s calling card, capable of breaching cultural and language barriers.
Just consider the Logos and Branding of the huge brands such as Nike, McDonald’s, or Coca-Cola.
They are present all over the globe, and people know what they are, even if there isn’t any text to go along with them.
They know what the company aims to deliver, and what they are going to get if they decide to spend their money.
As far as new businesses are concerned, having the right logo can make a crucial difference between success and failure.
Considering all of the above, it is hardly a surprise that companies spend millions, or even billions of dollars on advertising, as well as tweaking and redesigning their logos.
This is the reason we have put together a list of 10 most expensive logo designs and rebrands ever paid by their respective companies. Check it out below
Despite the title – A logo is an investment, not an expense!
While an effective logo design is essential to the success of any company, it does not have to cost millions of dollars, as in the examples we have listed below.
For example, logos for Nike or Coca-Cola have not cost more than $35, which is incredible, given that they are two of the most recognisable brands in the entire world.
Another example is Google, which has never paid a dime for their logos.
Instead, they have had them created by their in-house designers.
In the end, it is the creativity and the ability to reach the people that matter.
Source Laura Buckler