You are one of those people who spend all of your time researching the latest luxury watch. If your significant other would allow you, you would spend all of your money on luxury watches. Don’t worry – you are not alone! As we discussed yesterday, some people just don’t understand the obsession with luxury watches. They are probably thinking, “There are so many other things that one can buy with that kind of money!” (Before you become enraged and quickly close this page, be sure to read the end of the article!)

Instead of spending $60,000 – $70,000 USD on a Patek Philippe 5036, one could have purchased a really nice car. The purchaser could have driven around in the car, catching the eye and attention of everyone he passed. A fast luxury car is a great way to show off one’s success and let everyone know that they have the cash to spend.

What about those that spend between $7,000 – $8,000 USD on a Panerai Luminor? With that money, one could have spent three months traveling around another country. That money could have been used to create memories and stories that would have been easy to boast and brag about upon returning home.

And you can’t forget the person that spent $10,000 USD on a Rolex Datejust. That money could have been used to travel the world, buy a practical car, or invested in the stock market.

And how about that guy that spent $2,000 USD on a TAG Heuer?  He could have used that money to buy a ticket to the Super Bowl! Who wouldn’t be jealous about that? Those memories would have lasted a lifetime!

The money that people spend purchasing luxury watches and the amount of time that is spent researching the best watch could be invested into so many other things! But the people that think this just don’t get it. Luxury watches are not just some item that people spend thousands of dollars on. It is also a passion. I love to travel and to attend sporting events, so I understand how people think that experiences like that are much more important than spending the time and money on luxury watches. But here is the thing: those experiences will only last a short time and you are the only person that gets to experience it. Sure, you can tell the stories for years to come. But that is all they will ever be: stories. No one else will appreciate the stories of your travels as much as you do.

A luxury watch is different. Something that costs this much money to buy and this much time to create is sure to last for a very long time. Instead of passing down stories to your grandchildren, you can pass down a physical item that comes with its own stories. This timepiece went with you on your world travels and was there to see that incredible play at the sporting event you attended. It was with you every time you drove that luxury car. But is has lived longer than all of those things. A luxury car is extremely enjoyable to drive. But after a few years, it will begin to decrease in performance and you will eventually have to get rid of it. Luxury watches are made to last several generations. They are also something that can be enjoyed by many people, not just the owner. Luxury watches are a subtle way to show off your success and to show that you value things that will be around for a long time.

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The people that think I could have used the money for this watch to buy a house or a car are precisely the reason people would buy this watch! It’s a major flex to put it mildly.

Graff Diamonds Hallucination – $55 Million

Graff Diamonds The Fascination – $40 Million

Breguet Grande Complication Marie-Antoinette – $30 Million

Jaeger-LeCoultre Joaillerie 101 Manchette – $26 million

Chopard 201-Carat Watch – $25 Million

Patek Philippe Henry Graves Supercomplication – $24 Million

Jacob & Co. Billionaire Watch – $18 Million

Paul Newman Rolex Daytona – $17.6 Million

Patek Philippe Ref. 1518 in Stainless Steel – $11 Million

Patek Philippe Ref. 1527 – $5.7 Million

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