Nobody takes things to a whole different level like BMW.
In 2014 to promote the BMW series 3 they launched a Water projection, for the presentation event of the BMW Series car model, on Manzanares river, Madrid.
The three-dimensional “holographic” images of the new car was vivid with onlookers representing the core values and advantages of the BMW 3 Series, achieving an optical effect sooo visually rich anyone who saw it was stupefied.
Out of nowhere appeared in the river a BMW as real as ever. The effects of the shows was multiplied by a huge shark that chased the vehicle throughout the show.
Want to recreate this for your brand?
Budget Cost: $2,000,000
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