Nobody takes things to a whole different level like BMW.

In 2014 to promote the BMW series 3 they launched a Water projection, for the presentation event of the BMW Series car model, on Manzanares river, Madrid.

The three-dimensional “holographic” images of the new car was vivid with onlookers representing the core values ​​and advantages of the BMW 3 Series, achieving an optical effect sooo visually rich anyone who saw it was stupefied.

Out of nowhere appeared in the river a BMW as real as ever. The effects of the shows was multiplied by a huge shark that chased the vehicle throughout the show.

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Budget Cost: $2,000,000

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