We think ironing sucks. It takes ages, it’s hard to do well and it’s a waste of time. We don’t want to do it anymore, Do you?

With effie you won’t have to iron anything ever again.

Effie will be the world’s first domestic automated ironing machine and we can’t wait to bring it to you. With 1,000’s of drawings, prototypes, and an electrocution, the evolution of effie has been a journey with more plot twists than Harry Potter. 

How it works

There are literally only three easy peasy steps

1. Hang up to 12 different items of clothing
2. Press start and effie will do the rest
3. Collect your ironed clothes

When will it be ready for purchase?

We don’t know the exact release date. Your best bet is to contact the creative team directly here or email lawrence@helloeffie.com


Say NO to any future ironing

Source: effie.com

Only three easy peasy steps and wala freshly pressed clothes

Source: effie.com

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