Have you ever been invited to an online party where you knew they were going to try to sell you something but you didn’t really want to buy it?
But you said “YES” to be nice, and you probably ended up buying something.
I have felt that way before and I learned quickly that I did not want to host events like that.
So today I am going to teach you how to host a totally different event where people actually want to come and show up. They also tell their friends to be there, and they participate and buy your stuff.
Lets be honest, if you tell someone “I want to invite you to my Facebook party”, they already have a bitter outlook on that.
So come up with a different name for it. Because even though your party is going to be amazing, when they hear “Facebook party”, they will not want to be a part of it.
What I like to call these online events are customer blitz.
YOU MUST PREPARE
The first thing you must do before any event is plan.
You need to plan how and who you are going to invite, as well as how to execute your event.
If you want people to show up to your event and enjoy it, there are some things you need to keep in mind.
Your community has to be fun, engaging, interactive, and educational.
They want to feel like a part of the community and the bigger mission.
WHO IS THE EVENT FOR
Knowing who to invite is a very important step, because you don’t want to invite just anyone.
You don’t want to waste your time inviting those who your products or opportunity serves no purpose to. Only invite people who will tremendously benefit from buying your products.
Invite the people who are already looking for solutions that you are offering, the people that are your perfect prospects.
When you are inviting people what do you need to pay attention to?
You need to have a relationship with those people before you invite them.
Not like you had a relationship years, or months ago and then out of the blue inviting them to your event. That’s not how it works.
You have to revive that relationship prior to you sending them the invite.
CREATE THE RIGHT ENVIRONMENT
Now that you have invited people to your event, you need to create content for your party.
You want your event to be remembered. You want the people to feel like they mattered and they were not just a number or someone to sell to.
They want to know they were part of the community, where they could chat and be themselves.
You have to create that in your community. You need to create the right environment.
So your first post should be welcoming them to community, and tell them what they are going to learn.
You need to tell them what they are going to learn, how they are going to have fun, how to show up, and get the most out of this event.
DON’T FORGET TO FOLLOW UP
The next important step in the follow up.
I can not tell you how many times marketers will host an amazing online event, and then nothing happens because there is no follow up.
So how do you follow up effectively without being pushy?
My first follow up will be just asking them if they watched the video. If they say no, you tell them it’s still up and will be posted for 3 more days. You can ask if they want you to tag them in the video post.
If they did watch it, instead of just sending a link to your products, engage in conversation. Ask them what they liked or got the most value out of.
Get to know them, and once they express more interest or state their problem, then you can ask if you can send more information to them about the products.
Another way you can follow up is passively, meaning you don’t have to constantly message them reminding them about your link or event.
You just show up in their world to remind them you exist. You can comment on their posts or send them a message thanking them for coming to your event.
IT MUST BE A GREAT CUSTOMER EVENT
Whichever way you decide to follow up just remember you are a human being first and a marketer second.
When you show up as a human, people will appreciate you a lot more then when you show up as a salesperson.
So now you know the process that I use to create a killer online event. It took some trial and error to get our events to the level of success we wanted.
If you want people to remember your event and show up again it has to be a great customer experience.
If you want to know more about building your business online, check out our proven formula HERE.
Your community has to be fun, engaging, interactive, and educational. People want to feel like a part of the community and the bigger mission.
