These are just a few of the products tech-savvy companies have launched into women’s social media feeds in recent months, in pursuit of viral marketing campaigns.
Now we have the Towel bra, which at first glance is the most ridiculous yet. Variously described as “a bizarre boob hammock” and “the breast accessory you didn’t know you needed,” it’s an absorbent towel for women that only covers their breasts.
It resembles a halter-neck bikini top that wraps around the wearer’s neck – but made out of towel fabric.

This is a case of an innovative woman taking ownership of a female issue, and finding a solution.

The Towel bra creator was living in Los Angeles with a broken air-conditioning unit, and got sweaty under her breasts the minute she stepped out of the shower.

“I tried everything: I tucked wash cloths under my breasts, I tried dumping baby powder all over me, I even put a t-shirt on and tucked it under my boobs. But the wash cloths looked ridiculous, the baby powder made me look more like dough, and the t-shirt was making me sweat even more.”

On her babycenter blog, mum Sara McGinnis wrote about struggling with night-time leakage while breast-feeding, and how she had stuffed hand towels down the front of her t-shirt every night.

This bra is definitely a God send for lots of mothers.

Please know that these towels go aroud the neck, so if you get neck pain from wearing a haltertop or a bathing suit that goes around the neck this product may not be for you.

Due to high demand please allow for 4-8 weeks to recieve your towel. 

Colors: black, grey or tiki

Concierge price: $519.4
Includes complimentary VIP worldwide shipping

Email concierge at to get it



Who says towel bras can't be sexy

Tiki print

Leave a Reply