You are an excellent marketer and designer of a fashion startup that you’ve built up with the aim of making a success in the fashion market. But inasmuch as you’ve set up all the groundwork, there is still something in the way of your business’s progress.
And that is not having a strong enough online presence to effectively do business online and capture the attention of your online customers. To help facilitate your business’s online strategy, you need a compelling premium domain name and a stunning website.
While TikTok or Instagram may be used to develop awareness for a current fashion brand, a website is ultimately necessary to showcase your company and products and to carry out eCommerce, a market with a $672.71 billion forecast for 2023.
Today, we’ll show you why a premium domain name is the best choice for your new fashion company.
How a Premium Domain Name Can Help Your Fashion Business Expand
1. Premium Domain Names are Straightforward and Easy to use
All cool business names and powerful domain names are short, straightforward, and easy to remember. These features help you gain more consumers by increasing your exposure and enhancing your fashion business.
When it comes to how much accessibility a domain name would grant your website, simplicity is crucial. And this is where premium domains thrive because of the qualities we listed above.
Rarely will a premium domain name have numerals, be unrelated to your clothing company’s name, or have any other complications. That indicates that finding your website will be really simple, and with just a little bit of SEO effort, you’ll be showing up on Google’s top page!
Customers are more likely to talk to friends and family about websites with memorable services and easy-to-use domain names.
A decent domain name generator is a good method for securing a premium domain name. However, if you know exactly what type of domain name would be perfect for your brand, then you can get one that matches your company from any domain marketplace or agency.
2. Premium Domain Names Include Fashion Keywords
Fashion-related premium domain names come in a variety of styles. These styles are influenced by the niche you’re in. If your business deals in streetwear, then your keyword requirements will differ from those of a bridal boutique or a children’s clothing line.
If you sell shoes, you could use Sneakerfactory.com, but you should opt for a domain like BlushingBrides.com if you focus on the wedding fashion sector.
In essence, keywords clarify and specify what you’re selling to both Google’s search algorithm and potential buyers, adding that they also help people remember your domain name. However, be careful how you use them, as they can easily limit your brand from growing.
3.Premium Domain Names Correspond With Their Respective Brand Name
After developing an ideal name for your clothing company, it won’t make any sense to choose a different name to represent it on the internet. And this is for clear reasons.
Giving your fashion brand a matching domain name will increase the credibility of your website in clients’ minds because they see the clear link between your brand and the domain. And if they trust your website’s legitimacy, they are more likely to part with their cash.
If you look at the market, you’ll note that the domain names for all well-known, prosperous fashion brands are identical matches to the names of the businesses themselves. Reebok, Balenciaga, and Fred Perry all have a straightforward brand name and a ‘.com.’
Since you’re a startup, it’s possible that the domain name derivative of your company name is already taken. If it is, consider putting anything logical before or after your business name, like ‘Weargreentees.com’ or ‘Greenteesforall.com.’
To increase your SEO reach, you can also buy two domain names—one based on keywords and the other on a brand name.
4.Quality Domain Extensions are Used with Premium Domain Names
What follows the dot in a domain name or web address is called an ‘extension.’ The extensions ‘.com,’ ‘.org,’ ‘.edu,’ ‘.co,’ ‘.io,’ and ‘.net’ are the most popular extensions for premium domains. And this is because they are the most familiar and used in the online market.
You would want to avoid ‘.org’ and ‘.edu’ for a fashion domain name. Although ‘.com’ is the preferred extension for premium domain names, ‘.net,’ ‘.fashion’ or a regional domain extension.
like ‘.co.uk’ could also be very effective. All of these extensions are well-known, so they’ll promote your domain name well in the online market.
Purchase a Respectable Domain Name
Premium domain names allow more people to visit your website and learn about your brand because of its increased accessibility and usability. Additionally, more customers imply more sales, which means your new fashion brand will grow its customer base more quickly.
With the correct domain name, you can quickly transition from a mom-and-pop clothing store to the Parisian runways.
Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients from early-stage startups to Fortune 500 companies.
