There several variations of the current BBC logo, but one of the most common ones is the combination of white block letters against a dark background.
For this, the BBC paid $1,800,000.
However, they can be forgiven, given the fact that they hold a record for the time during which they have not changed their logo one bit.
Finally, they gave in 1997, which is when the new BBC logo was introduced.
Speaking of the record above, the original BBC logo was in use between 1971 and 1988.
In case the BBC decides to stick with their current logo, they will beat their previous record.
Given that we are talking about a global corporation with an instantly recognisable brand logo, the sum they have paid for its redesign does not seem excessive, especially when compared to some of the other entries on this list.