Accenture paid as much as $100,000,000 for their logo.
It consists out of the word “Accenture”, written in lowercase, with an accent mark above it.
The word itself is a portmanteau of the phrase “accent of the future”.
Accenture was forced to change its name and adopt a new logo after leaving the Anderson Consulting Group and venturing on its own.
However, the company known for outsourcing has caught some criticism when it comes to the Accenture logo, despite its price tag.
Some claim that the simplified logo does not convey enough meaning.
However, despite its streamlined look, the Accenture logo was chosen after 50 different options and designs were rejected.
Nevertheless, Accenture is now a reputable company, and its logo is instantly recognisable in the industry.