“Quitters never win and winners never quit.”
These are the infamous words of legendary NFL coach, Vincent Lombardi, considered by many to be one the greatest coaches in American sport history.
Almost half a century after his death, Lombardi’s words are still a good representation of what we believe about success today — that winners never give up and losers always quit.

If you ever feel like giving up, here’s a little something to think about: What do 100% of everyone who gives up have in common?
Please read on as you ponder this question.
When I claim that ‘giving up is for losers’, I’m not being pretentiously cynical. On the contrary, I’m being as literal as possible.
You see, when you give up on something, losing is inevitable. Losing, by definition, is a direct consequence of giving up.
We might have many a good reason for giving up on something. We might find out it’s not what we really want — or need. Maybe we don’t want it bad enough to hone the necessary skills. Maybe it didn’t align with our personal values.

But whatever the reason for quitting, it will necessarily mean not succeeding.
So, reversely, does this mean that simply keeping at something will necessarily result in success?
Actually… Yeah, pretty much!
Of course, there are parameters that need to be in order. You gotta know what you’re doing. You gotta do the right things, and preferably in the right sequence.
But you’re not gonna succeed unless you keep at it, and never, ever give up.
This is what having a strong confidence will help you do.
Think of it like this: Hypothetically, if you have exactly ZERO confidence in yourself, how far are you going to get in life?
Yeah, pretty much nowhere. Because, if you believe you literally can’t do anything whatsoever, why would you even bother?
But just imagine what it would be like if you had the highest possible level of confidence in the world.
Man, you’d be out there. Struggling. Sucking up blow upon devastating blow; getting on your feet over and over. Making no excuses; persisting no matter what.

Winning! Slowly but surely.

Because you’d not only think, but know that success was inevitable.
And you know what? Sometimes, this is kind of what not giving up feels like. (And, just to clear all doubt: It feels terrific.)
By now, you might have guessed the obvious answer to the initial question: What do 100% of everyone who give up have in common?
That’s right: THEY LOSE.
Does this mean that you shouldn’t abandon any project that no longer serves you? Of course not!
I kept holding on to my education for years. Because there was a part of me that would feel like I’d suffer defeat if I didn’t get my master’s degree. But when I finally took the decision of letting it go and becoming anentrepreneur , it was the best thing I’d ever done for myself.
Now, I’m not taking any responsibility if you all decide to drop out after reading this. But I’m saying that whatever we need to never give up on should, ideally, be something that matters so much to us that giving up on it really would be a defeat.
There are enough losers as it is. Don’t become one.
Now, as for what you should be forever devoted to, that’s entirely up to you.

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There are enough losers out there, don't become one

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