First of all, lamborghini is not a luxury car. It is a super sports or a supercar where performance is the main focus, while in luxury cars like bentley, rolls royce , they focus on comfort, uniqueness, class. They do not make performance a priority.
Lamborghini is known for its unique past, the way the lambo cars perform, and look are the biggest factors which make lambo different from brands like ferrari, aston matin.
Generally speaking and stereotypically, Lamborghini’s appeal more to flashy, nuevo-riche, and Ferrari’s more to older money, but there’s plenty of overlap. If you’ve got a Ferrari, you can’t claim to not be flashy, and plenty of newly rich get Ferraris.
Nevertheless, the Ferrari is for those seeking “higher status”.
I’d guess that Lambo and McLaren are more or less at the same level, for people who are willing to look at the details and consider specifics, while Ferrari owners are buying a Ferrari, possibly more than they are buying a performance car.
Fun facts about Lamborghini
Ferruccio Lamborghini was the original Tony Stark.
During WWII, he was stationed on the isolated island of Rhodes as a vehicle maintenance supervisor for the Italian Royal Air Force. Needless to say being stuck on an island in the middle of a war makes it pretty tricky to secure spare parts, forcing Lamborghini to cobble together scraps to keep his machines running. He quickly earned the reputation of being a master mechanic, and an even more prolific tinkerer. Kind of like that time Tony Stark built a nuclear reactor in a cave. But real.
2. The first Lamborghinis were tractors, and they’re still made today.
Because of that WWII experience, when he got home he started piecing together tractors out of spare parts. People loved them, and his tractor business took off overnight. They’re no longer part of the same company, but Lamborghini Trattori are still designed by the same firm that created the Gallardo and the Maserati MC12. They range in price from $30,000 to over $300,000 – the only question is, will your neighbor still give you credit for owning a Lambo?
3. Lamborghini was founded because Ferrari used tractor clutches and had crummy customer service.
Ferruccio famously owned a Ferrari 250GT, which he took in to be serviced at the Maranello headquarters after realizing that the clutch was identical to the one being used on his production line. He politely asked Enzo Ferrari for a replacement part, who replied “You’re just a silly tractor manufacturer, how could you possibly know anything about sports cars?” Like any red blooded Italian, he spit on the floor, walked out and started designing his own sports car. Four months later he unveiled the Lamborghini 350GTV. Boss.
4. The first Lamborghini didn’t even have an engine when they unveiled it.
he 350 GTV may have been the world’s first Lambo, and ultimately, it led to the creation of the supercar genre, but when it was first unveiled at the Turin Auto Show it wasn’t even finished, so they put a bunch of bricks where the engine should have been and kept the hood shut the entire time.
5. And it was designed by the guy who builds IndyCars now.
Gian Paolo Dallara did much of the Miura’s chassis and engineering work, then went on to work in F1, before starting his own race engineering firm, which happens to build every single IndyCar chassis you see today.
6. In the late 1960s, if you didn’t own a Miura, you were nobody.
Today, they’re owned by people like Nicholas Cage and Jay Leno, but in the sixties Miuras were driven by people like Saudi King Fahd and Prince Faisal, Rod Stewart, Dean Martin, and Frank Sinatra, who famously said about his orange Miura with orange shag and wild boar skin seats: “You buy a Ferrari when you want to be somebody. You buy a Lamborghini when you *are* somebody.”
7. There was almost a Lamborghini Taurus
Ferruccio’s birthday was April 28th, which meant he was a Taurus. That the constellation is in the shape of a bull is the reason Lamborghini’s are named after bulls. It’s a good thing he wasn’t born in late February/early March or we could all be lusting after the Lamborghini Cichlid.
8. That would have still been better than this.
In 1987, Chrysler bought Lamborghini and started tinkering with the design, using American designers. They rounded out the Diablo (http://en.wikipedia.org/wiki/Lamborghini_Diablo), then designed a four door Lambo called the Portofino.
Thankfully it never made it out of the concept phase, although Chrysler did use the design cues to build the unfortunate looking Intrepid.
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