One thing is for sure; experiential retail is the future. For years, we have heard stories of the apparent decline of the high street and the subsequent rise of the internet, as if this was an trajectory impossible to reverse. But as the desire for experiences has risen, for example millennials said 52% of their holiday spending would go on experience-related purchases compared to 39% of older customers, this trend could be about to reverse.
As consumers choose to invest in experiences rather than products, retailers need to respond to meet the needs of their customers. Customers don’t want to just walk into your shop, buy your product and leave because they could do this in the comfort of their own home. But by creating a more immersive retail experience, retailers can drive people towards their stores and ensure they leave not just with your products but also memories.
This growing trend is exactly what Slay Network (the worlds fastest growing bespoke online shopping club ) has cleverly done with its VIP shopping and social platform Slaylebrity.
Experiential VIP virtual shopping is NOW! Slaylebrity provides Retailtainment a fusion of retail, lifestyle and entertainment, an effort on the part of Slay Network to provide its members with fun, unique experiences that elevate shopping above anything it’s previously been.
Source The Store Front