To celebrate his 50th Anniversary, Ralph Lauren introduces The American Western Watch Collection—a limited-production issue of handcrafted timepieces inspired by his love of the American West. These luxurious watches are the artful blend of fine Swiss watchmaking and iconic Ralph Lauren style.

Each watch captures the authentic spirit and individual character of the vintage rodeo and concho belts Mr Lauren wears, which often influence his designs—from his first Santa Fe-inspired women’s runway in the 1980s to the belts, bags, and small leather goods at the core of his men’s Double RL accessories today.

For this collection, Mr Lauren reimagines the organic motifs traditional to Western belts across a range of timepiece silhouettes, including pocket watch and cushion models, rendered in antiqued sterling silver, antiqued 18K rose gold, and burnished vachetta leather. Ralph Lauren partnered with master artisans across the world uniquely qualified to achieve the highest quality and authenticity in each element of the design. The leather straps are hand-tooled in Texas and burnished in Italy, while the metal cases and buckles are hand-engraved and aged in New York City—all in complement to Swiss-made movements. Subtle differences, in the weight of engraving strokes or patina of the metals, are inherent to the watches, making each a one-of-a-kind expression of Ralph Lauren’s commitment to the ultimate craftsmanship.

A refined shape evocative of the 1930s and `40s, the cushion case measures 42mm by 10.6mm and is powered by a mechanical movement made by Piaget for Ralph Lauren. The same self-winding caliber RL514 is found in the round model, which measures 45.8mm by 11.24mm and is likewise available in antiqued silver or gold with interchangeable straps. The entire collection is accented with vintage-inspired off-white dials hand-printed with Roman and Arabic numerals, a combination distinctive to the Ralph Lauren brand, and completed with Breguet-style hands.

The round watch case also serves as a unique facet of the collection: the RL Western Round Skeleton. The Swiss-made caliber RL98295 continues in the tradition of the open-worked, hand-wound mechanical movement originally presented in the RL Automotive Collection—yet it is distinct here with the addition of engraving on the main bridges and base plate in the same motifs as the case. This new Skeleton brings together the graceful power of intricate mechanics with the beauty of Western design, a tribute to Ralph Lauren’s passion for time-honoured Americana and Swiss precision.

The collection concludes with rarified collector’s pieces in two distinct pocket watch models powered by a mechanical manual-winding caliber RL98295. The first model is offered in 18K antiqued rose gold in an open-dial case measuring 50mm by 11.4mm and engraved with the same motifs as the cushion and round wrist watches. The most exclusive piece in the collection, of which only 50 will be produced worldwide, the second model in sterling silver is a full hunter pocket watch with a 50mm by 14mm case. The cover features a unique floral motif incorporating two types of engraving techniques and is finished with an antiqued gold RL logo and steer head detail. The head is cast from a hand-carved mould and set with ruby eyes—a final allusion to the artistry of vintage Western rodeo buckles.

“I think the spirit of Western-style has a rugged elegance and authenticity that people want to relate to. There’s both a sensibility and honesty that gives it an enduring appeal.”—Ralph Lauren


Powering the collection’s cushion and round models, the self-winding caliber RL514 runs at a frequency of 21,600 vibrations per hour, featuring 26 jewels with an approximately 40-hour power reserve. The movement is decorated with vertical Côtes de Genève stripes and circular graining, known as perlage.

The caliber RL98295 (powering both pocket watches) and the caliber RL1967 (featured in the round skeleton) manual-winding movements run at a frequency of 18,000 vibrations per hour and feature 18 jewels with an approximate power reserve of 45 hours.


Launched in 2008, Ralph Lauren Watches and Fine Jewelry was created in partnership with Richemont, bringing together two leading companies in the global luxury market. In this unique partnership, Ralph Lauren designs manufactures and distributes luxury watches and fine jewellery through select Ralph Lauren boutiques and the finest independent watch and jewellery retailers worldwide.

The watch collections combine the highest-quality Swiss-made manufacture movements from Richemont’s prestigious Maisons with Ralph Lauren’s most iconic inspirations, from the Stirrup watches to the 888 and 867 timepieces to the Safari and Automotive collections. Ralph Lauren Fine Jewelry includes the signature Ralph Lauren Equestrian, Diamond Link, and Chunky Chain collections, handcrafted with the finest materials and techniques.



– Mechanical self-winding
– Manufacture movement, made by Piaget for Ralph Lauren

– Caliber: RL514, 11’’’, 26 jewels
– Frequency: 21,600 vibrations/hour (3 Hz)
– Power reserve: ~40 hours
– Components: 189
– Decor: Vertical Côtes de Genève and perlage (circular graining)


– Hours & Minutes


– Silver Sterling, engraved & aged
– Diameter 45,8 mm

– Thickness: 11.24 mm
– Convex sapphire crystal, internal colorless anti-reflective treatment

– Back secured with 6 screws
– Inter-lug width: 23.00 mm
– Water resistance: 5 bar (~50 m)
– Crown : aged Sterling Silver with RL initials logo
– Silver weight : ~60.70 gr


– Color : Off-white, lacquered & polished

– Black Roman & Arabic numerals, printed

– Black minute track, printed


– Hour & Minute: Breguet-style hands

– Color: Shiny black, oxidized


– Interchangeable tooled leather Black calf, black lining

– Width at the pin buckle: 20.00 mm
– Length: 120/70 mm

– Sterling silver pin buckle, engraved & aged

– Silver weight : ~4.20 gr

Slay Billionaire offers free and insured worldwide delivery. You can expect your timepiece to be delivered in average within 2-5 working days for the UK and European Community, and 4-8 working days for the rest of the World.

Concierge Price: $38,507
Includes complimentary worldwide shipping

Instructions to purchase: click the Buy Now link above, enter the title of this post in the enquiry field, fill in the necessary details and click send. Slay Concierge will contact you to confirm details

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