@craigvalentinespeaks Stop selling products/services and start doing this instead. #publicspeaking #publicspeakingcoach #publicspeakingtraining ♬ original sound – Craig Valentine
The Revolutionary Secret to Dominating in Business: NEVER Sell the Product, Sell the Results
Gentlemen, listen up. I’m about to shatter your tiny little paradigms with something so explosive, it’ll change the way you think about business FOREVER. This is a secret that the mediocre masses and the pathetic 9-to-5 slaves will NEVER understand. Why? Because they’re too busy hawking their meaningless products like the desperate bottom feeders they are.
They don’t get it. They don’t have the mindset of a winner. BUT YOU CAN. If you’re ready, I will reveal to you the ultimate hack, the singular mindset shift that’ll make you unstoppable, legendary, and rich beyond your wildest dreams.
THE GOLDEN RULE: NEVER SELL THE PRODUCT, SELL THE RESULTS.
Yeah, you heard me. What these morons are out here doing is trying to shove their products down people’s throats. They’re standing in the marketplace, crying like children: “Buy my thing! Buy my thing!” Pathetic.
Game Changer: Imagine you’re selling fitness equipment. Are you gonna yap about its features, its materials, or the boring technical specs? Hell no. You’re gonna sell them the image of a rock-hard six-pack, the admiration they’ll get from everyone, the new undeniable confidence that’ll ooze from their very being.
You sell the DREAM, not the details.
Look at Apple. Have you ever seen them sell an iPhone by bragging about the processor specs? You see them parading, “8-core-what-the-hell-ever.” No. They don’t sell the bits and bytes. They sell the LIFESTYLE. The sleek, minimalist brainiac who’s more connected, more productive, and endlessly chic. They sell you the result of owning an iPhone—exclusivity, innovation, and status.
Let’s drive this bad boy home with another example. I’m talking about selling high-performance cars. Do those cunning dealerships or slay billionaire on Slaylebrity ramble on about the steel and screws? No. They sell you an identity. They sell SPEED, POWER, and DOMINANCE. They paint a vivid picture of you owning the road, turning heads at every corner—they sell you the KING OF THE JUNGLE experience. Understand this: a Ferrari isn’t just a car; it’s a roaring beast, an unstoppable force, a status symbol that says you are THE MAN.
Here’s a 5-Step Formula to Embed This into Your Business DNA:
1. Define the Result Explicitly:
What’s that life-changing outcome? Spell it out so clearly, a child could get it. It’s not just a fitness program; it’s the Greek God physique that women can’t resist and men aspire to.
2. Paint the Picture Vividly:
Don’t just tell—SHOW them. Narrate the story of their transformed life with juicy, palpable imagery. See that pudgy accountant? Now, he’s the Adonis of the boardroom, thanks to YOUR product.
3. Tap into Emotions:
Emotional appeal is the key to unlocking the deepest desires of your audience. Showcase the emotional triumph of the results your product provides: the joy, the pride, the respect.
4. Use TESTIMONIALS as Proof:
Drag your satisfied, successful customers out of their mundane lives and turn them into living posters of your brand. Let their stories radiate the results! Your testimonials must SCREAM transformations and skyrocketing success.
5. Create Urgency and Exclusivity:
The time to act is NOW. Nail that sense of FOMO—Fear of Missing Out. If they don’t act immediately, they risk staying stuck in their current hellhole, always wondering what might have been.
Sell the result so vividly that the product becomes an afterthought. The truth is, people don’t buy products; they buy BETTER VERSIONS OF THEMSELVES.
When you master this, not only will you have people lining up to throw their money at you, but you’ll also own a business empire. You’ll leave the weaklings behind, clutching their trinkets while you soar into the stratosphere of success.
Winners sell results, legends sell dreams.
Get out there and dominate.
Slaytition Concierge
What these morons are out here doing is trying to shove their products down people’s throats. They’re standing in the marketplace, crying like children: Buy my thing! Buy my thing!Pathetic. I will reveal to you the ultimate hack, the singular mindset shift that'll make you unstoppable, legendary, and rich beyond your wildest dreams. You sell the DREAM, not the details.
