Selling digital services is a very lucrative way to make a big chunk of change online and even passively.
To successfully do this however you need to build an audience
So how do you do this?
Do you find that when you send a friend request out that you aren’t getting a response?
Or maybe when someone sends you one and you look at their profile and you are thinking “I don’t like that I can’t see what they are about”.
I am going to give you my three steps to creating the perfect social media profile to attract people to your page.
HAVE A CLEAR PHOTO OF YOU
The first step, and this may seem obvious, is your profile picture.
You want to have a bright, smiley, happy photo of you showing your face. Not from miles away, but actually close up.
It shouldn’t be of you and your spouse, or you and your kids, or you and your dogs. It should be just you. So they can clearly see your face.
Remember that this is a peoples business. People do business with people that they can see.
You don’t have to go out and have a professional photo shot. It doesn’t need to be perfect.
You can take a selfie.
TELL PEOPLE HOW YOU CAN SERVE THEM
People always want to know what is in it for them.
When people want to connect with you, they want to know “what’s in it for me”?
“What am I going to get from her? Why would I want to connect with her?”
So the second step is to make sure your banner, your about me, your bio is telling them about you and letting them get to know how you can serve them.
Everything you do when you are growing your business, when you are growing a network marketing business, is not about you.
It is about your perfect prospects. It is about your perfect customers. It is about the people that you are serving.
In your banner and bio, let them know how you can help them.
START CONVERSATIONS
The third thing is you want to start conversations in order to enroll more prospects in order to enroll customers, you need to have a conversation with them.
I see it so often, people put their before and after’s, or they will have their website link in their bio.
They have all the information there and that gives people no reason to connect with them.
So what are they going to do? They are going to click the link.
They are going to google your product or your company. Or maybe they have a friend that they know, like, and trust and they go and connect with that person.
When you can, create curiosity. Create curiosity around the benefits of your product, speaking to the pains and struggles of the person you are serving.
Then they will want to connect. Then you can have that conversation and find out more about them.
You want to make sure you remove all company links, products links, all before and after’s, anything that is telling the people what your company or products are.
Your biggest secret should be what company you are with and what product you are selling.
And when you create curiosity around that then people are going to come to you to find out more.
SHOW THEM WHO YOU ARE
I have one more bonus tip for you when you are creating your social media profile.
When people want to connect with you they are going to look at the first couple of posts.
They are going to see what content you have been sharing. They want to see who you are and what you are about.
So make sure that your profile is public so that they can see the content you are sharing.
And make sure that the content you are sharing is focused on letting your perfect prospect get to know who you are, letting them see your lifestyle, letting them see that you are just like them.
Educating them. Entertaining them. Inspiring them.
It should not be all around your products or company.
TALK TO YOUR PERFECT PROSPECT
So when creating your social media profile make sure to:
1. Have a clear and happy photo of you.
2. Use your bio, banner, and about me to let your prospect get to know you and what you offer.
3. Remove all product and company links to help create conversations.
4. Your content is focused and serving your perfect prospect.
If you want to know more about building A SUCCESSFUL business online, check out our proven formula HERE.