Fenty Beauty was the latest Slaylebrity makeup launch heard around the world — literally. Rihanna started out with a bang by releasing all 90 products in 17 countries at 1,600 stores. Despite the hype and the instant-popularity of the products, the brand has yet to sell out of a single product online.
With a million followers on Instagram just days after the launch and a wide variety of products, it’s hard to believe that every single one of the newly released products is still up for grabs on the Sephora and Fenty Beauty websites.
Fenty Beauty came prepared for a major launch, and all the planning and prepping that comes with it. In fact, it could just be the most successful celebrity brand launch ever. The growth of the beauty industry in the past year was a whopping 6 percent. That makes the beauty industry one of the fastest growing industries in the U.S. It surpassed the food industry, known typically as one of the largest, which only had a growth rate of 5.5 percent this past year. It’s no surprise that celebrities want their hands in the beauty pot.
When it comes to comparing celebrity beauty lines, a few things come into play. The biggest factor, of course, is the products. There’s no denying that Fenty Beauty is already more inclusive out there than other celebrity-made brands.
With 40 different shades and a gloss that was designed to look good on everyone, this brand set out with a mission to be inclusive.
“In every product, I was like, ‘There needs to be something for a dark skin girl. There needs to be something for a really pale girl. There’s needs to be something for someone in-between’,” Rihanna said in a Fenty Beauty Instagram video. “You want people to appreciate the products and not feel like, ‘Oh, it’s cute, but it only looks good on her.'”
People have already started comparing celebrity product ranges just days after Fenty Beauty’s launch. For instance, fans of Rihanna’s line roasted Kylie Jenner on Twitter after Kylie Cosmetics posted a photo of a model of color in the wake of the Fenty Beauty release. Critics were commenting that the brand only posted the image to show that they had some shades for dark skin, which didn’t sit well with a large majority of the makeup community.
Kylie Cosmetics has since deleted the tweet.