Who is Jackie Aina?

Jackie Aina tells it like it is. The U.S. Army veteran and beauty vlogger has always been vocal about her opinions on everything from inclusivity in the beauty industry to beauty influencer drama (via Refinery29). She’s consistently been real with her over 3 million YouTube subscribers, and it’s exactly why her fans keep coming back to her.

That also means that when Aina doesn’t want to go into detail about how much money she makes from YouTube, she doesn’t have to. So while Naibuzz estimates her net worth to be around $600,000, she told BuzzFeed that she would not reveal how much she actually makes.

Here’s why Jackie Aina won’t talk about how much she’s worth

In the February 2019 BuzzFeed interview, the journalist asked about how much money she had made from YouTube, sponsored social media content, collaborations and more. However, Aina declined to answer the question. “There’s already so much vanity and glamour associated with what we do — I feel like the moment people found out what they thought we all make, they started doing the absolute most,” Aina told BuzzFeed. “It’s created a really green-eyed climate.”

She’s landed partnerships with huge brands like Anastasia Beverly Hills, Too Faced, e.l.f Cosmetics, Sigma Beauty, and many, many more. Regardless of how much she gets paid, Aina is definitely killing the beauty game.

How has Jackie Aina stayed so successful?

With the news that Instagram is hiding likes, that social media engagement rates are nearing all-time lows, and the alarming number of influencer-related lawsuits, it feels like the reign of influencers might be coming to an end (via Business of Fashion, Dazed). But that isn’t the case for Aina.

The beauty guru doesn’t tend to hop on trends or enter into conversations that don’t involve her. Everything she says is intentional, and that’s what makes her stand out from other influencers — and it’s why she’s been able to make actual change in the beauty industry. “I truly mean this wholeheartedly, whenever I talk about brands, I want them to actually implement that feedback and use it to their benefit,” she told Glamour.

Her success is even award-winning. In 2018, Aina was named WWD’s Influencer of the Year for her commitment to championing inclusivity in the beauty space, and for her ability to actually enact change. “There’s still a bit of a glass ceiling on certain [YouTube] creators based on your complexion,” she told WWD. “That’s something that I’m always going to be very vocal about.”

Jackie Aina’s influence has caused brands to completely relaunch collections

When a huge brand like Tarte decides to completely relaunch one of their most highly-anticipated collections ever in part because of one review, then you’ve got power. When Aina did an honest review of the brand’s new Shape Tape foundations in 2018, she was incredibly disappointed with the lack of shades for darker-skinned people. Out of the 15 shades they launched, only three were even close to being dark enough for Aina to match. “I don’t appreciate the blatant erasure of a whole spectrum of people. It doesn’t even look like they tried,” she said in her review. The brand ended up completely relaunching the foundations with over 50 shades for customers to use.

Other brands took note. Too Faced decided that instead of having to deal with that kind of backlash, they were going to be proactive about their inclusion of other shades right from the start, and they invited Aina to partner with them. “It’s about doing the right thing,” Jerrod Blandino, Too Faced’s cofounder told Glamour. “Jackie’s at the forefront of changing that for us — for the world.”

Are other YouTubers open about how much they make?

Becoming a YouTuber is a legitimate way to make money, but only a handful make it even somewhat close to Jackie Aina-level fame. Other top YouTubers include Jeffree Star, Jenna Marbles, and Lilly Singh, and all of them are worth literal millions.

Star has been open about how rich he is, even going as far as to shade Kylie Jenner on Twitter by claiming that he passed on the opportunity to be on the cover of Forbes, so the magazine had to feature Kylie instead (via Seventeen). He’s spoken about how many businesses and investment properties he owns, and he’s even revealed to audiences that a brand once offered him $165,000 to use their product (via Cosmopolitan). What?!

Needless to say, if any Jackie, Jeffree, or any other YouTubers decide that they need to take a few days off from being an influencer of this status, we’re here with open wallets. Oops! We mean arms — we’re here with open arms.

So how rich is he really?

Well she bought a $6 million house!!!

Jackie Aina grew up in L.A.’s San Gabriel Valley, which she’s previously described as “kind of a hood and kind of suburban.” But that was her experience growing up in La Puente, a relatively poor community just south of West Covina, where Aina was raised in a three-bedroom, one bathroom house she shared with eight family members. Today, the 33-year-old is now arguably YouTube’s top Black beauty guru, and one of the internet’s top beauty gurus in general — right alongside big names like Jeffree Star, Jaclyn Hill, Nikkie de Jager, James Charles and Tati Westbrook — with millions in the proverbial bank.
So while she still lives in the San Gabriel Valley, Aina’s residential circumstances have changed dramatically. The veteran influencer has bought a $6 million mansion in the wealthy city of Arcadia, just east of Pasadena and immediately west of Monrovia and Bradbury. All-new and completed this year, the lavish spread includes more than 10,000 square feet of living space across a main mansion and detached guesthouse. There’s garaging for four cars, plus a resort-style swimming pool and sophisticated security system.

It’s been a long road to the top for the U.S. Army veteran. Divorced in her early 20s, Aina’s subsequent YouTube career brought her fame and fortune — she has more than 3.5 million subscribers and nearly 400 million lifetime views on her main channel — and she’s parlayed that fame into the lucrative cosmetics and home goods industries. Over the past few years, the budding entrepreneur has released makeup collaborations with top brands like Too Faced and Anastasia Beverly Hills; last year marked the debut of her own brand Forvr Mood, which sells a range of scented candles and sprays.
Like nearly all top influencers, Aina has also faced her fair share of criticism and controversy. Detractors are quick to point out her occasionally petty online squabbles with fellow YouTubers, and they’ve also accused her of participating in a so-called “fake giveaway” that prompted the contest’s winner to file a complaint with the U.K.’s Advertising Standards Authority (ASA). Still, Aina has received kudos from many for her famously blunt, no-holds-barred reviews of beauty products and companies, particularly those she sees as not inclusive of people of color.
And with her fiancée Denis Asamoah, Aina can easily shake off the critics from the comfort of her lavish Arcadia home. Jiawei Shen of Coldwell Banker held the listing; Ikem T. Chukumerije of Westside Premier Estates repped the buyer.
Built on speculation by a local couple, the fully landscaped estate spans more than a half-acre of land, with mature palm trees front and rear. For privacy, the gated property is equipped with cameras and a sophisticated alarm system. Aina’s guests will be gobsmacked by the entry. There are marble floors galore, paneled walls, a Kia Soul-sized crystal chandelier and double-height ceilings; immediately flanking the entry are both a wood-paneled office and airy living room, the latter equipped with a fireplace and connected to a formal dining room.
The dark hardwood floors flow into this space, which is très chic with its formal wainscoting and shimmery wallpaper. Arched windows overlook the gardens.
There’s also a fully custom wet bar that outsizes some “regular” homes’ kitchens, and connects to a walk-in wine closet. Relax in the sumptuous family room, which has wooden built-ins and dual sets of French doors opening to the backyard. The house is also blessed with not one but two kitchens, one of them a traditional Chinese wok kitchen for aromatic cooking and the other a glitzier (and substantially larger) chef’s kitchen with two marble-topped islands, and a white-and-gold color scheme.
There’s also an upstairs romantic balcony — if you’d like to call it that — overlooking the lower level, complete with a sitting area and serviced by a built-in wet bar with beverage refrigerator. The master suite alone is the size of a small house, with a vast bedroom, all-marble bathroom, and a boutique-style closet with custom glass-fronted cabinets and a marble-topped storage island. Also off the master is a covered terrace overlooking the backyard.
From the main house, a notably wide patio spills outpast grassy lawns and manicured boxwoods to the swimming pool, which is flanked by mature palms. The detached poolhouse/guesthouse offers a shady loggia with an outdoor fireplace, perfect for small gatherings. Inside, the ancillary structure offers a bar area, and a full bathroom plus a separate sauna room. Then there’s the spacious main room, which has hardwood floors and could easily be converted into a seventh bedroom or gym. A raised spa with a waterfall feature adjoins the pool, and there’s ample patio space for a veritable army of sunbathers.
Arcadia, a fancy L.A. suburb with one of the best public school districts in all of California, is primarily known for its many multimillion-dollar mansions and for being home to the famed Santa Anita Park racetrack, where thoroughbred horses have long competed in prestigious races. Almost directly adjacent to the racetrack are the stunning (and reportedly haunted) gardens of the L.A. Arboretum.

Slaylebrity Net Worth Stats
Social fans: 3.57 M
EST Net Worth: $12 million. +

Jackie Aina on Jordyn Woods