At a $100 billion valuation Shein is now Bigger than H&M and Zara combined, that’s HUGE!
So what do we know about the creator of this gigantic business?
Chris Xu was born in 1984 in the Chinese province of Shandong. He graduated from Qingdao University of Science and Technology in 2007 and moved to Nanjing to work for an integrated marketing consulting company, Nanjing Aodao Information Technology Co, in 2008, where he specialized in SEO.
After learning about the commercial value of selling Chinese goods to international markets at a markup, he left the company and began working on building an online retail store for cheap items with two co-founders.
During that time, Xu discovered that wedding dresses were one of the most highly-sought products from international markets. According to QQ news, once Xu realized that the only thing stopping international customers from buying products was currency conversion, he ‘vanished’ with his entire SEO team.
Using the money earned from selling wedding dresses, he began focusing on building SheInside, now known as SHEIN.
The global B2C e-commerce platform which offers a humongous product catalog comprising clothing, jewelry, shoes, apparels, and other accessories. Shein is known for its delivery prowess and for providing a seamless shopping experience.
Recently Controversial Chinese fast fashion company Shein was valued at $100 billion following a recent funding round, which makes the online retailer worth more than H&M and Zara combined, the Wall Street Journal reported.
The funding round, which closed last week, had raised between $1 billion and $2 billion for Shein, the outlet said, citing people familiar with the matter.
Shein did not immediately respond to Insider’s request for comment.
Founded in 2008, Shein is known for selling inexpensive clothes and lifestyle items, with more than 2,000 new styles added daily. It operates on an on-demand business model, which means clothing items are released in small batches and are only mass-produced if they become hits.
Its aggressive social media tactics include paid partnerships with influencers and celebrities like Addison Rae and Madelaine Petsch, which help the brand attract new Gen Z shoppers. In turn, young consumers often post TikTok videos of their “hauls” showing off giant orders of recently purchased items.
Last year, it overtook Amazon to become the most downloaded shopping app in the US. According to a report by Earnest Research, it also became the largest fast fashion retailer in the US by sales in June, surpassing the likes of H&M, Zara, and Forever 21.
However, the firm’s fast growth has not been without controversy. Besides the environmental impact associated with fast fashion, Shein has been accused of stealing designs.
Designer Mariama Diallo accused Shein on Twitter last year of copying designs from her clothing line Sincerely Ria.
Artists have complained of their designs being stolen by the company as well. Oil painter Vanessa Bowman told the Guardian last month that one of her works appeared on a Shein sweatshirt without her permission.
Shoppers have also complained about the poor quality of Shein’s clothes. Customers have lodged more than 1,100 complaints about Shein with the Better Business Bureau.
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Source Insider
At a $100 billion valuation SHEIN is now Bigger than H&M and Zara combined, that’s HUGE!
Now that’s a formidable CEO!
