In order to combine substance and form, calculation and imagery, theory and observation of the universe, the UR-100V is adorned with blue: blue of the steel case, blue of the atypical movement, blue of the rotating carrousel. A blue evocative of our planet Earth.

The blue of the UR-100V “Blue Planet” is deep, dense and matte. Martin Frei confides to us: “When I create, when I paint, all colors find their resonance in me. But blue in particular. During my studies at the Academy of Arts and Design in Lucerne, I had the chance to study the great Florentine artist Giotto. He was the first to paint the sky blue at the end of the Middle Ages – dethroning the Byzantine gold. A painting, a “realistic” style that seems to us today to be self-evident. I like the color of this sky, the same as our planet. Blue is a color that surrounds us, that encompasses us. ”

Almost all of the movement’s components, including the automatic rotor coupled with its Windfänger propeller, and the entire satellite time display system are also blue, as are the technical canvas strap and buckle. As for the most visible screws, they are made of flame-blued titanium using a technique unique to the Baumgartner family. “My father has a cult following for the blueing of the hands. His search for the perfect blue was his quest for the Holy Grail. He tested all sands. Without exception. He finally found his perfect sand. Sand from Corsica that we religiously brought back in our suitcases when we returned from vacation,” says Felix Baumgartner.

On this almost uniform background, the fluorescent yellow and green needle head plays the shooting stars.


The color of the UR-100V “Blue Planet” tells the story of an elevation, of the transition between Earth and space. “We have miniaturized and reinterpreted our universe. We lose ourselves in the depths of the carousel of this watch. It is a dive into space, a fall into nothingness. It’s a new watchmaking tale: our heads in the stars and our feet on the ground. A reverie in blue,” concludes Felix Baumgartner.

UR-100V “Blue Planet
Limited edition of 25 pieces


UR 12.02 with automatic winding system regulated by a Windfänger propeller with planetary gearing
Jewels 39
Frequency 28 800 a/h – 4Hz
Power reserve 48 hours
Satellite hours in aluminum driven on Geneva crosses
Aluminium carrousel
Blue PVD coated plate, rotor, turbine, satellite holder, hand
Sandblasting, bead blasting, strapping
Chamfered screw heads
Flame-blued screws
Hour and minute markers painted with SuperLumiNova
Satellite hours; minutes; distance traveled to the Earth’s equator in 20 minutes; revolution of the Earth around the sun in 20 minutes

Materials: Case middle, crown in blue PVD sandblasted steel; back in titanium
Dimensions Width 41 mm; length: 49.7 mm; thickness: 14 mm
Glass Curved transparent sapphire crystal
Water resistance Pressure tested at 3ATM (30m- 3 bar)

Slay Billionaire offers free and insured worldwide delivery. You can expect your timepiece to be delivered in average within 6-8 weeks.

Concierge Price:$97,475
Includes complimentary worldwide shipping

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Deep, dense and matte...We lose ourselves in the depths of the carousel of this watch. It is a dive into space, a fall into nothingness.

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