All too often we see well intentioned network marketers hustling their faces off on social media to try and sell their products and grow their business…
And not get anywhere really fast.
The product pics… The before & afters… And adding people to your groups might work for some, but not others…
And even while working for some, they tend to stop working over time if you don’t have a constant influx of new people seeing your posts.
We used to be this network marketer…
Every day was a hustle…
And the more we tried to get people to take a look at our business the more we seemed to repel the people we were trying so hard to attract…
(It was so frustrating we wanted to quit and almost did multiple times.)
Then we learned this one concept and it completely changed the entire way we grew our business:
“People Join People… And People Only Buy Things From Sources They Trust”
This was a light bulb moment for us!
The truth is, people don’t really care about your products.
And to be frank, most people aren’t necessarily looking to join a “business”.
So how in the heck are you supposed to sell those products and find new teammates if people are naturally turned off by it all?
The answer is simple.
You need to build an online brand that people know, like & trust…
And build influence around that brand so you have people attracted and coming to you.
So how do you do this?
We’re breaking it all down below
It’s time to stop trying to brand your company and stop hiding behind your products…
And instead…
Become an influencer and stand out by building a brand that people know like and trust!
So it’s not a matter of IF you have people join you each month…
It’s a matter of how many!
What do you want your content to do? 📝
Probably it’s to drive sales and enroll more team members.
But content serves more than just one purpose.
Before it can generate results like DMs from interested prospects and leads ready to sign up, you need it to attract the right people to you, build trust, pique interest, and warm people up.
I know it’s not what uplines teach.
They say to:
❌ drop product and recruitment posts daily
❌ post shoutouts in your product posts and comments to “get people interested”
❌ send DMS to people who might be interested
❌ post your opportunity message (or link) wherever possible
I know it can feel overwhelming and discouraging. It’s easier to take the route of the copy-paste, but easy doesn’t make it effective.
So I’ll help you get started by giving you examples of what to post to move your prospects from just looking to wanting to buy and wanting to work together:
📚 Post to educate
This is the easiest way to demonstrate your skills. It can be how-to content in any form (video, image, infographic), tips and tricks, recipe videos, case studies etc
Post to inspire
It can be a quote or a story. Either way, inspirational quotes are easy to get your audience to relate to you and engage with your content.
🏆 Post to establish reputation
You might not have one of these yet, and it’s fine. But you do have life experience, personal milestones, and achievements. Share that with your audience.
Post to generate comments
Comments are a great way to start a conversation and build a relationship with your audience. It also helps the visibility of your content. So ask questions. That’s the easiest way to do it.
💬 Post to generate DMs
Create content that speaks to your audience’s problems and desires and invite them to DM you if they’re ready to take action towards solving that problem
🧲 Post to generate leads
A free training, video or even a pdf can help you get leads in
🤝 Post to attract recruits
Celebrate your team members and highlight their transformation and achievements
💰 Post to sell
Product posts are needed to sell the product. Instead of just dropping product images, try testimonials, before and after, and personal stories. Keep the actual product or brand out of the post. You want people to reach out to you to learn more about it
Here you go: 8 types of content to post to attract, nurture, and convert prospects into leads, customers and team members.
Which are you going to post today
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People can smell desperation People Join calm People who don’t seem desperate ... And People Only Buy Things From Sources They Trust
