Zac Efron’s shirt was torn from his back by a lusty Rita Ora at the MTV Movie Awards in Los Angeles on Sunday (13 April) as he picked up the ‘Best Shirtless Performance’ prize.
Efron awkwardly shuffled around on stage, attempting to ignore the baying cries from the crowd, as Ora joined in, wolf-whistling and begging for a big reveal as she presented him with the golden popcorn trophy.
But he was too slow. So she took matters into her own hands, ripping his top open and pulling it off over his muscular shoulders, much to the delight of the lascivious masses.
Since then, photographs of the High School Musical star’s toned torso and chiselled abs have become a fairly regular fixture of news feeds and timelines the internet over.
In fact, some are downright offended by the spectacle, saying that the whole award smacks of sexism and accusing those who tweeted their approval at the stunt of male objectification:
Girls who complain about “the objectification of women” incessantly on my TL are now posting half naked pictures of Zac Efron
Richard Lee-Sam (@RLeesam) April 14, 2014
Soooo… Zac Efron essentially won an award for being objectified shamelessly by a horde of countless fangirls…? REALLY?! #MTVMovieAwards
Rikki (@heyyyitsrikki) April 14, 2014
Of course, he did stand about happily posing for a considerable amount of time after the lecherous garment-grappling occurred, and didn’t seem in much of a rush to re-clothe himself. One could argue he was objectifying himself – playing up to the fact that his face and body have probably won him far more roles in the past than the super-method thespian skills he definitely hasn’t honed over the years.
But would it have been quite the same if a female actress had been pressured into parading around in her bra live on television?