When someone hands you a cocktail during a night out, you’re most appreciative of the complimentary drink. However, upon receiving a wax-stamped, embossed cream envelope with an invitation inside that reads “cocktail attire”, many a modern gent are left puzzled, rather than pumped, by the chance to dress up a little.
Cocktail attire gained popularity in the Twenties and Thirties, when it became common in wealthier, fashionable households to enjoy pre-dinner drinks and canapés in the hours between day and evening. Back then, social events, activities and ostentatious occasions required men to ‘change’ their kit to be more suitably dressed. And, so a new dress code formed.
Essentially, it’s a semi-formal look or outfit that will take you from day to night; bridging the gap between casual day wear, which is too relaxed, and formal evening attire, which is too prim and proper.
In a modern context, the ‘between the hours’ dress code applies to cocktail parties, obviously, but also weddings, anniversaries, formal birthday celebrations and the timeless sporting events such as the races. Basically, where a little more refinement is required, old chap.
While we’re not ones to set the style rules in stone, we are indeed big on making sure our Slaylebrities are always on point.
Do go for something tailored. A tuxedo is too much, but a suit or blazer/trousers combo is required.
And we have just the look from slay my look.
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