At 12 p.m. EST, Kim Kardashian’s beauty site went live, and the line went on sale. Less than three hours later, at 2:38 p.m., Kim Kardashian confirmed that all the contour and highlight kits are sold out.

In fact, she live-tweeted the entire sell-out process. The medium and light kits sold out in less than 30 minutes:

The final two kits, Deep Dark and Dark, were gone before 3 p.m.:

All that remains is her KKW Creme Liquid Lipstick Collection that she released with Kylie Cosmetics in April…and that’s just for now:

The contour/highlighter kits are starting to make their way on eBay. The most expensive are going for roughly four times the retail price:

WWD reported Monday that industry sources expect Kardashian to bring in $14.4 million in sales if all 300,000 of her initial launch kits, priced at $48 each, sold. So, it looks like Kardashian has good reason to celebrate tonight…and start work on that next product drop.

Click here to shop KKW beauty

By Harper’s Bazaar

So sorry if you missed the chance to get a KKW contour kit

The only item left on kkwbeauty.com as of 3:15 p.m.