At 12 p.m. EST, Kim Kardashian’s beauty site went live, and the line went on sale. Less than three hours later, at 2:38 p.m., Kim Kardashian confirmed that all the contour and highlight kits are sold out.
In fact, she live-tweeted the entire sell-out process. The medium and light kits sold out in less than 30 minutes:
The final two kits, Deep Dark and Dark, were gone before 3 p.m.:
All that remains is her KKW Creme Liquid Lipstick Collection that she released with Kylie Cosmetics in April…and that’s just for now:
The contour/highlighter kits are starting to make their way on eBay. The most expensive are going for roughly four times the retail price:
WWD reported Monday that industry sources expect Kardashian to bring in $14.4 million in sales if all 300,000 of her initial launch kits, priced at $48 each, sold. So, it looks like Kardashian has good reason to celebrate tonight…and start work on that next product drop.
Click here to shop KKW beauty
By Harper’s Bazaar