Sometimes dressing down might actually signal more purchase power and intent than someone wearing, say, a fur coat and a dress.
Did you know that luxury shop assistants in Milan perceive those outfitted in gym clothes as more moneyed than people who were spiffed up. It makes sense, as confident types — and confidence is key here, you must come off like you’re deviating from the norm on purpose — typically don’t see the need to overcompensate.
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